A predictable pipeline of qualified inbound leads.

PPC-driven lead generation can start delivering enquiries within days of launch. SEO-driven lead generation takes longer — typically 3–6 months before meaningful organic volume. In practice, we usually launch paid campaigns immediately to generate early ROI while building the SEO foundation in parallel. We'll give you a realistic timeline projection in your free Growth Audit based on your specific market.

It varies enormously by industry. A lead for a legal firm with a £5,000 average case value might be worth £150–£300. A lead for a local plumber with a £200 average job value needs to cost under £40 to be viable. We'll benchmark your market's typical CPL and set targets accordingly — and we'll be upfront if the numbers don't stack up before we take your money.

We don't guarantee specific lead volumes — no ethical agency should. What we guarantee is that the system we build will be the highest-performing version of what your budget and market allow, that we'll track everything transparently, and that we'll optimise relentlessly. Our track record across hundreds of UK service businesses is the closest thing to a guarantee we can offer.

Lead quality is tracked alongside lead volume. If the leads are coming in but not converting to customers, that tells us something specific about the targeting or the follow-up process. We diagnose the problem — whether it's audience targeting, ad messaging, landing page copy, or the sales process itself — and fix it. We don't consider a campaign successful until it's generating leads that are actually closing.